business and branded apps

The most innovative companies in the world aren’t just connecting with their customers through advertising. They're also offering helpful services and tools to win them over. Creative and unique mobile apps are helping brands connect with fans to convey brand messages, offer a useful service, keep them engaged and build customer loyalty in a crowded marketplace.

Customer App Concept Art Sketch 2

consumer apps

Mobile has fast become the consumers 1st form of entertainment and want smart devices that provide engaging and rewarding  experiences which they value and retain. SoftSage Apps and games provide that experience.

APPS DIVISION

BUSINESS, CONSUMER AND BRANDED

            Why should brands create their own mobile games?

Consumers are attracted to branded content which entertains and informs. Branded mobile games deliver greater engagement, brand loyalty and long-term value than any other form of mobile content or advertising. The game can focus on a particular product, service or gamify the creative of a promotional campaign, all of which deliver a brand experience direct to the consumers device.

Mobile games can link consumers to a brand’s online/offline touch points and use intuitive game design and downloadable content to keep consumers playing for longer enabling brands to stay connected for months or even years.

Branded mobile games can be used as precise marketing tools where data analytics measure every single interaction the consumer makes in-game. From visiting the brand website, to making a sales inquiry which leads to a purchase, branded games deliver trackable data and insights on consumer behavior complete with a precise ROI.